An affiliate link is included in this post. I may earn a small commission if you purchase through it. I was completely clueless when I first tried to figure out the best way to build content for a business. I kept searching online for frameworks that could help me structure a clear story, and that’s when the Building a StoryBrand book showed up on the search engine among other books. What impressed me wasn’t just the inspiration. It was how practical the book was. It gave me a framework I could actually use, one that helped me clearly think through how to create content for a business. Most importantly, it drilled in one simple truth: customers really care about just one thing — how you can make their life better. The StoryBrand Framework flips traditional marketing on its head: Stop positioning yourself as the hero Start positioning your customer as the hero Be the guide who helps them win Once you clarify your message around your customer’s journey, everything s...